Seagreens® Information Service  0845-0640040 / +44-1444-400403
 
Unity in the corporate purpose



Seagreens® is an international brand, whose founding aim was to make it easy for anyone to include a very small amount of the most nutritious, wild European seaweeds, in their daily diet.

Specifically, to 'Feed the Foundation of Health', as it says on the iconic green jars of Seagreens consumer products.

This is where Seagreens whole purpose differs from the production of 'gourmet’ seaweeds, of varying quality, which might be eaten once a month, or even once a week.

The real contribution which the most nutritious seaweeds can make to our health, comes from their daily inclusion in our food.

They provide all the micronutrients and minerals which the body cannot make itself, but needs every day if it is to function at its best.

This requires absolute integrity, to retain the nutrient content of the fresh wild seaweed, in a total composition which is free fom harmful allergens and pollutants, even naturally-occurring contaminants and toxins.

It also requires the means to make the seaweed widely available to consumers, as everyday nutrition and culinary products, and as nutritious functional ingredients for food and nutrition product manufacturers.

Without this, seaweed might remain an occasional gourmet experience for the few, or an exotic and somewhat mystifying vegetable, likely to occupy the kitchen cupboard more often than human digestion!

In addition, applied nutrition research is needed, to clarify the benefits to health and how the seaweeds should be used.

And if integrity is to be whole, not superficial, Seagreens® must deliver goodness and value in all its relationships.

To achieve this corporate purpose a distinctive model is being deployed - an international consortium of partners in which the business of the brand is conducted by independent companies and individuals, committed to uphold these brand values.

This consortium of partners is Seagreens® International Partnership®, in which every customer, whether consumer, product manufacturer, wholesaler, retailer, or medical practitioner, also has the means to participate.

Since it began in Britain in 1998, the Seagreens brand has gained recognition for production standards, food and health research, ingredients for manufacturing, and its nutritious consumer products.

With 20 years’ experience in this pioneering field, Seagreens has developed a very high standard for sustainable wild harvesting, producing consistent nutritional quality.

This standard is now enshrined in the Nutritious Food Seaweed standard, certified by the Biodynamic Association, accredited by Defra, the British Government Department of Environment, Food, and Rural Affairs.

Seagreens' head office is in West Sussex, 15 minutes from London Gatwick Airport, 30 minutes by train from London's Victoria Station.

A number of remote harvesting locations in the British Isles and the Nordic region, produce more than 15 seaweed ingredients from 5 native species.

Partners overseas hold stocks of Seagreens® ingredients which are local to manufacturing customers, providing sales and technical support throughout Europe, North America and Australasia.

Already, more than 100 products containing Seagreens® ingredients, are sold in 12 countries, ranging from teas and ready meals to snacks and nutrition supplements.

Unlike most consumer brands today, Seagreens sells its 100% seaweed consumer products only through independent retailers.

It never competes with its own customers.

Seagreens' first decade was reviewed in 2008 in the journal of the Biodynamic Association, Star & Furrow.

In 2010 Seagreens' founder set up the Seaweed Health Foundation for seaweed research, standards, and information - 3 essential pillars of a sustainable industry in nutritious seaweed for human consumption.

In 2016 he spoke about this important step to BBC Radio 4.

The Foundation organises a variety of public events.

Take a tour of the 2017 Seaweed for Health event at the Royal Botanic Garden in Edinburgh, Scotland.

In 2018 Star & Furrow published this 20th Anniversary article.

Behind all this, is a corporate determination to produce a healthier kind of business.

Business which, like good, wholesome food, can contribute to a balanced, stable, happy society.

“I see a unity of purpose in all we do which no longer separates the means of production from the product, or the whole human being from his means of survival. 

Our products can help restore and maintain the health of the whole person; our corporate mission is to honour the whole person in and through our business. 

The illusion that the values we uphold in business and personal life are incompatible, that there is one time and place for the sacred, and another for the profane, is not for me. 

Beyond the illusion of separation, I perceive a more joyous reality in which the relationship between all things is apparent” - S. B. Ranger, Seagreens' founder, 2008.

1998  Small scale harvesting begins on the remote Norwegian island of Frøya in the Trondheim archipelago. Seagreens is the first producer of seaweed for human consumption to be certified Organic by the Soil Association in Britain and Probio in Norway. In London, in an independent taste test comparing table and ‘low sodium’ salts in oatcakes votes Seagreens the ‘best tasting oatcake’ - featured in 'The Low Salt Cookbook' by Michelle Barriedale-Johnson.

2000  Food quality production continues at a second facility still further north among the islands of the Lofoten archipelago in Arctic Lapland. In England, Artisan Bread, an independent biodynamic baker with nationwide distribution, becomes Seagreens’ first branded ingredient customer - a 'Brand Partner'.

2007  Seagreens is selected by Asda as a possible natural salt alternative in a government funded research project to replace salt, fats and sugars in food manufacturing, at the Centre for Food Innovation at Sheffield Hallam University. Four years later Seagreens' salt replacement and related research is recognised by UK Research Councils as 'A Big Idea For The Future'. The search begins for suitable harvesting and production in the British Isles.

2008  Early research in meat products shows Seagreens to be an effective bacteriostat prolonging shelf life as effectively as salt, stabilising water quality and buffering pH balance. Studies continue in bread and baked goods and will later reveal Seagreens' powerful antioxidant value rivals all other natural sources. An independent analytical study confirms Seagreens seaweeds are uniquely safe for human consumption.

2009-16  Organic & Natural Business magazine ranks Seagreens as 'Britain's leading seaweed producer'. A series of applied research studies reveal important new information about Seagreens' potential role in nutrition, especially in relation to the pathogenesis of cardiovascular diseases, obesity, diabetes, digestive, metabolic and infammatory disorders. Peer-reviewed scientific papers are published in the Journal of Appetite, the British Journal of Nutrition, and the Journal of Applied Phycology. Two Reviews of international seaweed nutrition research published in 2015 and 2017 reference Seagreens research.

2010  A new harvesting joint venture, Hebridean Seagreens Ltd, produces the first mechanically harvested wild species for human consumption in the British Isles with outstanding quality and value, enabling its use in a wide range of food and nutrition products. A Distribution Partnership is set up in the USA near Philadelphia. Seagreens Trade Direct is set up in Forest Row, West Sussex to warehouse and distribute Seagreens seaweed ingredients worldwide.

2011  Seagreens' founder inaugurates the non-profit Seaweed Health Foundation for research, standards and information, holding its first meeting at the Natural History Museum, home of the British Phycological Society. Further nutrition studies are conducted through the Foundation. A series of baking trials and organoleptic studies shows that 75% of consumers prefer plain white bread and 67% wholemeal bread in which 50% of the salt has been replaced by Seagreens with no negative effect on bake and sensory quality. The factory on the Hebridean Isle of Lewis is awarded the Crown Estate Business Award for Marine Enterprise. Seagreens' first research in obesity wins the Alpro Foundation Masters Award - the first study in the world to use whole food seaweed instead of seaweed 'extracts' for satiety, and with better results, according to the same researchers. 

2011-12  The most comprehensive analytical study of wild wrack seaweed species ever undertaken is conducted by a number of independent accredited laboratories, comparing the same species produced by conventional and Seagreens' methods from several European producers. Seagreens has higher nutritional values on all key markers. New Distibution Partnerships begin in Britain and Germany.

2012  Seagreens sponsors the first, now annual, Seaweed for Health event at the Royal Botanic Garden, Edinburgh, organised by the Seaweed Health Foundation. The two-day event attracts over 1000 visitors from the British Isles and many other countries.

2013  Seagreens® Certified Ingredients are increasingly to be found in the products of food and nutrition product manufacturers. Seagreens introduces its first new consumer product for 4 years. The Mineral Salt  is voted 'Best New Product' by consumers and practitioners (CAM Lifestyle magazine), 'Best Organic Product', and in London 'Highly Commended' in the Free From Food Awards. 

2015  Production trials begin elsewhere in Scotland, Iceland, and Ireland in the continuing development of new species to Seagreens standards of production and nutritional quality. It is decided to move away from the use of fossil fuels in production and achieve 100% raw food production.

2016  Seagreens is the first producer to be Certified to the Nutritious Food Seaweed standard introduced by the Biodynamic Association. A new Production Partnership begins in Iceland. Seagreens International Partnership Trustees is set up to facilitate an international consortium of producers, distributors, manufacturing customers and others, to further develop production quality, new applications and world markets.

2017  On the occasion of its Silver Jubilee, the Duchy Organic brand introduces an oaten biscuit containing Seagreens wild wrack seaweed. The first Duchy product was an oaten biscuit developed by HRH Prince Charles in 1992. A new Production Partnership begins in Ireland. For the first time, Seagreens is a net exporter of seaweed for human consumption, with customers in over 12 countries.

2018  Seagreens' 20th anniversary, celebrating 5 Production locations in the British Isles and Nordic region, 15 consistent quality seaweed ingredient products, and 9 products for consumers and nutrition practitioners. Of more than 100 manufacturing customers worldwide, over 75% identify the seaweed ingredient in their products as Seagreens®. A new harvesting venture is begun in Scotland, and new marketing partnerships are established in Australia and the Balkans.


 

Seagreens® Winged Kelp joins the range for 2018